Career Goals & How St. Ed’s Will Get Me There

19 Oct

While I am still in the stage of finding my place in the public relations world, I am sure of two things: one, I want to work for a company that values the well-being of children and two, a company that is proactive in helping raise awareness of a current issue. Through some research, I have found various companies that function by these two principles. One of which includes TOMS Shoes.  TOMS shoes stands out to me because it is a company based on the idea that we create the change we want to see; therefore, it correlates with what I am searching in a future career. Since TOMs is based off of San Francisco, California and has now spread around the U.S.  so it is a national organization.  I find TOM’s mission and pro-activity in making a difference very inspiring. My study in Communication will help me attain a job at TOMS because it will help me gain an understanding in how to reach a wide audience and also learn how consumers think, feel and what motivates them to take action.

My advice to students interested in the PR world is to really engage in conversations with different people so that you understand how people think and are able to send out a message they understand and/or are drawn to.



12 Oct

Public Relations, as stated in its name, is a field that requires relationships between publics. That being said, the number one foundation of a good relationship is strong communication which is composed of strong listening skills. Throughout our everyday lives, listening influences how we transition from situations, conversations, and relationships. What we hear is what inspires our actions; therefore, without listening, good PR is simply impossible. Additionally, listening is important within the public relations field because we are promoting factual events. Without listening correctly, messages could be misinterpreted or vital information about the subject could be lost. What matters most in the PR field is inspiring an action from your audience and the one sure way to do so is by listening to what society demands. As Writer Don Martelli puts it, “Listening is a cyclical thing. If the client listens to their audience, and the PR counselor listens to the client, a strategic program can be developed that is based on audience needs and is executed as such.” In conclusion, listening is highly valued in the public relations world because it is what links a message to an audience.

Social Media, Love & Other Addictions

5 Oct

Wake up. Turn on Laptop. Check Facebook. Go to class. Get bored. Check Facebook. Meet up with friends. Take picture to put on Facebook.ETC.

Everyday I find myself in a cycle of media. It is frigthening but I have come to terms with the fact that everyone and everything is hooked on social media. The reality is, social media is ony getting bigger. As time passes, media is getting a tighter grip on our every day lives. There is NO escape. Our generation has allowed media to enter into our lives. No privacy, no restrictions. In exchange for our personal space, we have given up our appreciation for one-on-one time with people and outdoor activites among the many things we no longer indulge in. WHY? Why have we left the simple pleasures and hooked ourselves to computers and phones? Because social media addiction gets the best of us. We want more and social networks like Facebook and Twitter allow us the power to not only know what our friends are doing but what EVERYONE else is doing. Life is in the palm of our hands (or on our screens) and oh, do we like that power.



Obsessed- Social Media Addiction

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Press Release: RIP Print, Welcome Digital

28 Sep

Print is out, digital media is in! Let’s face it, times are changing rapidly. Trends are coming and going just as quickly as they are created and press releases are no exception. While they may have been popular throughout the 1900’s, PR is progressing and quickly shifting from print to electronic. Yes, press releases are still very much alive within our society but their traditional form is dead and has been dead for a few years now. Although the progression is difficult, it is long overdue. Nowadays, it appears that people’s interest in reading is declining therefore; it has become easier to reach out to people digitally! And in twitter’s case, through 140 characters or fewer! The social media allows messages that are no longer conveyed in print press releases. This allows for a strong relationship between the media and the press by permitting media to take the old form of press releases and create new and exciting changes. RIP traditional press releases.

The downfall of the press release

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Toms: Keeping current in the media

19 Sep

Since 2006, founder of TOMS Shoes Blake Mycoskie has traveled around the world in hopes of helping underprivileged children.  His message based on the “One for One Movement” has raised awareness about diseases children in poverty are prone to simply because they do not have shoes.  In April of 2011, Mycoskie held the 3rd  annual   “One Day Without Shoes Movement” where, according to, over 1,000 events were held in honor of Mycoskie’s movement.

This movement is an example of a major PR event because of its worldwide attraction. Not only did Mycoskie and his company reach American audiences, they also managed to engage people from South America and Europe. TOMS was able to make this movement successful by creating a bond with their customers and the children in need. By consistently posting new videos, blogs, and event ideas on their website, TOMS keeps up with their audience.

Check out this years “One Day Without Shoes Movement” and get inspired!



14 Sep

My name is Isabel and I am a second-year Communication student with a specialization in PR. There are many things that I value but among them are children, charity, and pro-activity. I want to inspire, persuade, and motivate people to get involved and/or support companies like Give Kids the World, TOMS, and the Lance Armstrong Foundation. This is why I feel the field of public relations is for me. Specialists in PR have the opportunity to highlight what makes a company great. They are able to put value in things people overlook every day.

Currently, I am taking this PR course to enhance my skills in persuasion. I want to learn about what it takes to create good publicity and how to do so consistently. I want to also learn about what PR entails outside of press releases and events. I am hopeful that by the end of the semester I will feel confident enough to search for my first internship in the PR world.

Little steps make big differences. Check out some of TOMS Shoes movements and GET INSPIRED!


One For One


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6 Sep

Everyday Communication

What is Public Relations?

Public Relations is experienced every day. We read it online, on paper, or hear it by word-of-mouth.  While there are many interpretations of what PR is, I believe it is an outlet for communication that brings knowledge of events, art, and people to a wide audience. It is the connecting force between the people behind-the-scenes and every day people.  While not all PR is positive, it takes into evaluation public opinions and attitudes in order to inform. Essentially, PR is a form of publicity that is used to project what a person, place, or thing stands for and/or believes in. PR is news!


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