Archive | November, 2011

Finding My Place in PR

23 Nov

Today I have come to terms  with the reality that in PR, not everything is as it seems. While the world of PR may have its glamorous aspects, there are many unglamorous qualities as well. Although I am well aware that in the real world, not everything is perfect or even enjoyable, it is sometimes difficult to hear about the hardships and obstacles PR pros endure. During class today our guest speaker Dawn Wellington from Wellington Group entertained my class with stories about her struggle to get to where she is now. While I found most of her struggles and lessons learned very motivating, they also got me thinking about what I am willing to compromise for work. As I have heard over and over again, you must be passionate about PR because it will consume you once you start. This is where I struggle. I am not sure what aspect of PR I am willing to consume myself with. Nonprofit, Agency, Corporate?! There are many great options and each is very different. What is up to me is trying every aspect out and seeing what the best fit is for me. So I have decided that starting in December, I will  dedicate myself to experiencing PR.  I will begin my first internship and see what I learn about myself and the career of a PR pro. While I may just be a 19 year old student, I am well on my way in finding my place in PR.

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Video Blogs, Video Blogs!

12 Nov

Throughout my PR class, I have learned about social media, networking,  press releases, and much more. One of the areas of communication I would like to learn more about is video blogging. While I have learned a lot about blogs through lectures and PRDaily, I  want to explore video blogs and analyze  how effective they are in motivating people to act on a cause.

As an aspiring PR specialist for a nonprofit, I want to learn how to make people listen. I feel the public is more inclined to listen when there is a face or image attached  to the message that is being said to them.  This is why I want to engage in video blogging. After seeing how popular my favorite video blogger, Community Channel,  became after a short amount of time, I was inspired and intrigued to learn about blogging not just with words but with a face!

Check out Community Channel’s Video Blog for a quick laugh! Community Channel

Photo credited to:  http://www.blogperfume.com/info-the-complete-guide-to-video-blogging/

Social Media in the PR World

9 Nov

  To be honest, before my PR class I did not understand nor did I value the use of social media. While I have had a MySpace and Facebook, I recognized social media as simply a passing trend. Since my PR class, however, the relevance and importance of social media has been engraved into my brain but for good reasons.  I honestly had no idea of how powerful media is in terms of communication, promotion, and motivation between people to people.  If I have learned anything it is that social media is power! It gives anyone and everyone the opportunity to be heard, be seen, and be talked about. Social media essentially is every public relations specialist’s dream!   Since learning about the perks of using social media, I have done some research on companies that were saved because of communication through social media. While I may not be savvy in social networking, I now understand and appreciate the ready-at-hand power social media has given us. Their stories have inspired me to get out and explore the world of Facebook, Twitter, and more.

Photo courtesy of: http://www.cleantechms.com/services/pr-2-0/

PR Pro in the Day, Lover in the Night

2 Nov

Recently, I read an article by blogger Jeremy Porter talking about how working in media relations is a lot like dating. There is the struggle for how to pitch yourself to the person of interest, how to say what you want them to know about you without sounding desperate, how to remain faithful to that one single person, how to have a “game plan” to keep them interested, and finally, how to ask them for a follow-up date. These keys elements are not only what will lead to a successful date but, if applied to the PR world, could also lead to a good connection between a PR pro and a journalist.

It is important to remember that the one major key in establishing a good relationship between you and your interest is by getting to know them. There is nothing worse than having someone talk about themselves without any regard to the other person. Additionally, you must recognize that if you are trying to have someone commit to you, you must commit to that one person. While it may be difficult, these are the steps to initiating a strong and beneficial relationship.

 

After all, once you master the art of PR, you will have already attained the skills in love!