Archive | September, 2011

Press Release: RIP Print, Welcome Digital

28 Sep

Print is out, digital media is in! Let’s face it, times are changing rapidly. Trends are coming and going just as quickly as they are created and press releases are no exception. While they may have been popular throughout the 1900’s, PR is progressing and quickly shifting from print to electronic. Yes, press releases are still very much alive within our society but their traditional form is dead and has been dead for a few years now. Although the progression is difficult, it is long overdue. Nowadays, it appears that people’s interest in reading is declining therefore; it has become easier to reach out to people digitally! And in twitter’s case, through 140 characters or fewer! The social media allows messages that are no longer conveyed in print press releases. This allows for a strong relationship between the media and the press by permitting media to take the old form of press releases and create new and exciting changes. RIP traditional press releases.

The downfall of the press release

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Toms: Keeping current in the media

19 Sep

Since 2006, founder of TOMS Shoes Blake Mycoskie has traveled around the world in hopes of helping underprivileged children.  His message based on the “One for One Movement” has raised awareness about diseases children in poverty are prone to simply because they do not have shoes.  In April of 2011, Mycoskie held the 3rd  annual   “One Day Without Shoes Movement” where, according to, over 1,000 events were held in honor of Mycoskie’s movement.

This movement is an example of a major PR event because of its worldwide attraction. Not only did Mycoskie and his company reach American audiences, they also managed to engage people from South America and Europe. TOMS was able to make this movement successful by creating a bond with their customers and the children in need. By consistently posting new videos, blogs, and event ideas on their website, TOMS keeps up with their audience.

Check out this years “One Day Without Shoes Movement” and get inspired!



14 Sep

My name is Isabel and I am a second-year Communication student with a specialization in PR. There are many things that I value but among them are children, charity, and pro-activity. I want to inspire, persuade, and motivate people to get involved and/or support companies like Give Kids the World, TOMS, and the Lance Armstrong Foundation. This is why I feel the field of public relations is for me. Specialists in PR have the opportunity to highlight what makes a company great. They are able to put value in things people overlook every day.

Currently, I am taking this PR course to enhance my skills in persuasion. I want to learn about what it takes to create good publicity and how to do so consistently. I want to also learn about what PR entails outside of press releases and events. I am hopeful that by the end of the semester I will feel confident enough to search for my first internship in the PR world.

Little steps make big differences. Check out some of TOMS Shoes movements and GET INSPIRED!


One For One


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6 Sep

Everyday Communication

What is Public Relations?

Public Relations is experienced every day. We read it online, on paper, or hear it by word-of-mouth.  While there are many interpretations of what PR is, I believe it is an outlet for communication that brings knowledge of events, art, and people to a wide audience. It is the connecting force between the people behind-the-scenes and every day people.  While not all PR is positive, it takes into evaluation public opinions and attitudes in order to inform. Essentially, PR is a form of publicity that is used to project what a person, place, or thing stands for and/or believes in. PR is news!


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Hello world!

6 Sep

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